For a promo for Tigi the brief from the creative team was to find the sympathetic movement of lighting, camera and subject... as if all in moved in sync to the same score.
We wanted the lighting to go from bold silhouettes to full light, together with a dolly move towards the subjects. The silhouette backgrounds were to roll and pulse with the same sense of pace and motion across the colour spectrum. For these backgrounds we used DMX controlled Arri Skypanels, hiting tones, hues and saturation levels we had pre 'scripted'. For the key and side/back light we used DMX controlled Cineo HS fixtures... still, I feel, the cleanest soft light CRI out there for skin tones.
The camera was underslung on a Ronford F7 head to allow it to glide over the surface of foregrounds and mounted on a GFM Tele Jib. I ran Kippertie OLPF filtration throughout on a Red Weapon using a mix of UltraPrimes and Angenieux zooms
We used turntables to rotate both our subjects and the products that we featured... again moving in synchrony to the pace set by both light and camera.
The results, brought together by an extraordinary creative team, was a seductive sense of constant flux... of symphonic movement through space, across axis, through light, texture and time.